If you’ve been following this blog, you know the drill by now. I take a real estate guru’s promotional e-mails, then dissect them. Then I rate them on my trusty Crap-O-Meter. A “10” means it’s a hot, fragrant, steaming pile of . . . well, you get the idea. A number around “5” means there’s substance behind the hype. And lower than “5” means there’s real value. Most of my ratings are up there close to “10.” It’s more fun to rip apart the questionable claims. But, once in a while, there’s real value.
And that’s the case here.
But first, a disclaimer: I know Jason Hanson. Further, I’ve purchased some products from him. And further, when I was getting started, he took some time out of his schedule to meet with me, share strategies, and just was a “good guy.” So, I’m biased.
However, the question is: When you get an e-mail from Jason Hanson, is it crap? Or is there substance there? Is he just trying to sell you an expensive program? Or is he also sharing useful information? Sure, he’s trying to sell you some of his books, or his coaching program. Absolutely. But is there any value you can get from what he’s providing? Again, absolutely.
Here’s a screen shot of my “In Box” with e-mails from Jason.
E-mails from Jason Hanson
I’ve pasted a couple of his e-mails below. (They seem to average about once a week.) But the first thing I like is that the subject line doesn’t overpromise and underdeliver. Sure, the subject lines are “teasers,” but–surprisingly for such marketing efforts–the teasers actually deliver what they promise. Here’s a sampling:
Don,
Below is an typical email I often receive from people who are trying to wholesale properties to me and other investors. So, this week I thought I’d show you how to quickly evaluate a deal.
I want you to look at the numbers below, and decide that if you were paying cash would this be a good deal for you? (Once you’re done look for my answer below, but don’t cheat……evaluate the deal first!)
Price Asking $120K, send best offer
ARV $200,000
Repairs $30000
3 bedroom, 1 Full Bath, 1 Level Rambler
3103 lumar drive, fort Washington md 20744
Description: Carpeting, paint, upgrade bathroom and kitchen.
Property in good condition. Will hold conventional or fha
financing. In rentable condition. Currently occupied.
Comp data: Comp data not solid enough in area to reach confident true value. Property sales take at times 1 year. Don’t have current data on hand, email me if you need MRIS data from the last six months and I will send it to you.
Current Situation: I am currently lining up my financing for rehab in the event no wholesale offers are received, I will proceed with rehab. Seller needs to sell quickly. This property will be up for wholesale for possibly through next week.
Okay. Did you really evaluate this? Do you think it’s a deal?
Alright, I’m trusting that you already did your own evaluations, so here we go: First, I’m going to check the ARV (after repair value) and make sure his comps are correct. Let’s pretend they’re correct and the property is worth $200,000.
Now, do you remember the wholesale formula? First you take the ARV of $200,000 and multiply it by .65 (because if I’m paying cash I’m buying at 65 cents on the dollar). $200,000 x .65=$130,000.
However, don’t forget the repairs. So, take your $130,000 and subtract the $30,000 for repairs and you get $100,000.
And there you have it: Assuming the repair estimates were correct and the comps were right and I liked this house, the most I would pay is $100,000. Therefore, I would definitely not pay 120k for this place, but would first offer 85k and leave room for negotiation.
And that’s all she wrote. Time to take Lazy Toby for a walk in the woods. Talk to you next week.
Dedicated To Helping You Live Life On Your Own Terms,
Jason Hanson
www.PrimoCoach.com
800-865-1702
P.O. Box 450, Oakton, VA 22124, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com….
That’s fairly basic, but it delivers 100% on what it promises.
Here’s another (hope Jason doesn’t mind sharing some of his tips!):
Don,
Last week I told you that I was trying out a new handwritten sign and that I would videotape it and show it to you (the sign I just put up at my newest lease option deal). Well, I forgot to bring my video camera but I did have my digital camera. So, I took a picture of the sign and I have attached it to this email.
Also, below you will see part 1 and 2 of videos that I recorded from a call last week. These videos show how I overcome one of the most common objections with lease option deals…..this particular seller was worried that I would put people in his house that would destroy it or that would party and bother the whole neighborhood….you will see how I quickly assured him this would not happen.
I don’t shoot these videos for the fun of it. I don’t shoot them so that you can see my ugly face. I shoot them because I want to help you close more deals and make more money. And if you don’t have proper “salesmanship” on the phone, it’s going to be a lot longer until you’re a six figure a year investor.
The links are below. Study them, take notes, send me emails when you close deals and make MOOLAH!
http://clicks.aweber.com/y/ct/?l=9OSPO&m=1gLXaPkODnO4s9&b=Nul3hg6.QW_Y5sBFLLcbdA PART 1
http://clicks.aweber.com/y/ct/?l=9OSPO&m=1gLXaPkODnO4s9&b=fSYWqeGpiR.fvaZOmefRWw PART 2
Dedicated To Helping You Live Life On Your Own Terms,
Jason Hanson
www.PrimoCoach.com
800-865-1702
P.O. Box 450, Oakton, VA 22124, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com….
Some of his e-mails are a bit more promotional than those, but virtually all have legitimate, useful information. Plus, they’re entertaining. They don’t sound as if they were written by a slick promoter with that breathless, urgent tone that you often encounter.
Again the disclaimer: I know Jason, so this can’t be an unbiased review. Still–trust me–I’ve known other “gurus” (and in Jason’s defense I doubt he’d even call himself a “guru”) who just sell the hype, and I’d be glad to take them on. One other point: Jason isn’t paying me a penny for this review. In fact, over the past few years, I’ve paid him for materials and coaching (mostly for my son). With that out of the way . . .
So, for real, legitimate content without the false urgency and promise of immediate riches you encounter elsewhere, I give Jason Hanson a 1.1 (an excellent score) on my Crap-O-Meter.