It’s almost here–the annual “Talk Like a Pirate Day.” Mark your calendars for September 19. But it’s not just a day for having fun (see below), but even for picking up a few useful tips.
OK. So what is “Talk Like a Pirate Day“? From Wikipedia:
International Talk Like a Pirate Day (ITLAPD) is a parodic holiday created in 1996 by John Baur (Ol’ Chumbucket) and Mark Summers (Cap’n Slappy), of Albany, Oregon, U.S., who proclaimed September 19 each year as the day when everyone in the world should talk like a pirate. For example, an observer of this holiday would greet friends not with “Hello,” but with “Ahoy, matey!” The holiday, and its observance, springs from a romanticized view of the Golden Age of Piracy. The holiday is a major observance in the religion of the Flying Spaghetti Monster.
The official site, with lots of links, is at http://www.talklikeapirate.com/ You can see how people celebrated in the past–parties, get-togethers, and more. And I particularly like the sites that will translate text–or even full web sites–to “pirate speak.” See this one: Translate-Pirate.com To see what the White House web site looks like as spoken by a pirate, click here. (No, no one is accusing President Obama of being a secret pirate!)
Enough fun and games. Well, maybe not. But, still, is there anything to be learned from Talk Like a Pirate Day? Absolutely. Things that you can use to help get more clients and more business. (Some of these were written with Realtors in mind, but they’re all applicable to anyone wanting to improve their business.) And a few other tips, besides.
Keep the Calendar in Mind: Why is September 19 Talk Like a Pirate Day? The day was actually triggered when one of the co-founders injured himself on June 6, 1995, and yelled “Aaarrr.” When they decided to “spread the word,” they recognized that June 6 was D-Day. Out of respect, they chose another date. So: Look at the calendar. And in addition to the observances you’re aware of, be sensitive to observances of other religions and other cultures before scheduling an event. If you’re doing a mailing, you may want to time it so you’re not competing with lots of other mail.
Make it Easy to Remember: So, why September 19, and not the 18th or the 20th? It turns out that September 19 was the birthday of an ex-wife of one of the founders. That was easy for him to remember. The same lesson applies here, from the way you brand yourself to the name of your web site. In this case, the point is to make it easy for customers and clients to remember you . . . and how to contact you.
Learn How to Publicize Your Activities. How did Talk Like a Pirate Day catch on? The event’s founders sent a letter to humorist Dave Barry in 2002. Barry liked the idea and promoted it. The rest, as they say, is history. The take-away message here is that the media can help you. Just identify the right–the most appropriate–outlets and get the word out. If what you’re saying or publicizing has value, you may well receive beneficial coverage.
Do Good Deeds. Set up activities that benefit charities. Talk Like a Pirate has a section on its web site for such activities. It even has a nicely-done 8-step planning process. It says:
As everyone* knows by now, International Talk Like A Pirate Day is mostly about (wait for it) talking like a pirate.
But almost since the beginning, some fine folks have used the day as an excuse to raise money for good causes.
The Marie Curie Cancer Care team in the UK was first out o’ the gate, urging folks to organize piratical fund-raisers to support their efforts to provide research and end-of-life care for cancer patients. Others have joined in over th’ years to use ITLAPD as a way to raise money for everything from feedin’ the hungry to sponsoring local children’s programs.
This year, the Pirate Guys are urgin’ their fans around the world to use their Talk Like A Pirate Day parties to pass the pirate hat for a worthy cause, be it social, humanitarian, cultural or political.
Which cause? That’s up t’you. There be no end o’ good causes that could use an infusion o’ doubloons. Read on down for some ideas.
Cap’n Slappy has a soft spot in his black heart for Doctors Without Borders/Medicins Sans Frontieres, the international medical humanitarian organization that brings medical care to people all over the world in times of crisis. They even offer tips for making your fund-raiser a success – and an easy way for you to collect donations on line! Tell’em Cap’n Slappy sent you!
Give Something Away. Talk Like a Pirate has some downloadable ring-tones. (Who could resist “It’s still ringin’ ye scurvy dog!”)? Sure, you can do ring-tones. But offer on your web site free reports, or free information. Give consumers a reason to come to you, remember you, and do business with you.
Have Fun. I think that point’s already been made.
So, make plans for Talk Like a Pirate Day. But take away some tips that can help you on the other 364 days of the year as well.