We Read This Crap So You Don’t Have To: Bryan Ellis’ Blog

This post is a bit different. It’s not about some outlandish e-mail I’ve received hawking the latest “get rich quick while you’re in your pajamas” scheme. Rather, it’s a blog posting from a Bryan Ellis, a real estate investment program promoter. I’ll admit I was surprised by some of what he said.

Here it is in its entirety:


Why I Won’t Participate In Product Launches With The “Gurus”

Posted by Bryan Ellis on Wednesday, February 4th 2009

Have you noticed that there is a “Guru’s Club” consisting of several real estate “gurus” who all promote each other’s products and services? Not only that – they all send the exact same emails to you at nearly the exact same time.

The net result is that you get duplicate copies of the same CRAP from multiple gurus. They make very little – if any – attempt to actually assist you in any way (as the example below will show). To the objective observer, it appears that they simply are gunning for your wallet, with no other motivation in mind.

I think a backlash to this type of marketing is likely in 2009 or 2010.

Before I continue, let me make something clear: I don’t have a problem with people selling products to their readers. I do it too – it’s the way that we bring in income to cover the high expense of providing this website and lots of free resources.

But I do have a problem with the complete disrespect that happens to these guru’s subscribers when the guru doesn’t even bother to try to send out anything of value, and instead sends out almost nothing but product pitches.

Remember this: If most of what you receive from your “guru” is pitches for the latest product launch, they are showing profound disrespect for you and view you as nothing more than a wallet with an email address.

I’ll now give you some examples of what I mean. I don’t mean any disrespect to these folks, and I’m sure they all have good information to provide. But these stats are prima facie evidence of their regard for you as a source of revenue and little else.

A Real Example:

One particular “guru” has sent me 10 emails during the past week or so. I’m not going to tell you who this is, but you see the subject lines used below, so you can probably find out by searching your own email.

Anyway, here is the date, subject line and topic of each of the most recent 10 emails sent by this guru:

Date: February 4
Subject Line: did you win?
Topic: Promotion of Gerald Romine’s product launch

Date: February 3
Subject Line: Millard Fuller (1935-2009) another good man leaves us
Topic: Paying respects to Millard Fuller
Note: This is the only email of the past 10 that isn’t purely promotional in nature.

Date: February 3
Subject Line: sell houses before you buy them? come on!
Topic: Webinar promotion

Date: January 31
Subject Line: Than Merrill is a dork
Topic: Than Merrill’s Product Launch

Date: January 31
Subject Line: URGENT:how Than makes over 2 mill a year on the internet
Topic: Than Merrill’s Product Launch

Date: January 30
Subject Line: gotta get this to you fast
Topic: Than Merrill’s Product Launch

Date: January 30
Subject Line: Good Morning! Happy Friday!
Topic: Than Merrill’s Product Launch

Date: January 29
Subject Line: WholesalingU kicks off today at 12nn
Topic: Than Merrill’s Product Launch

Date: January 28
Subject Line: life’s too short to get rich slow
Topic: Than Merrill’s Product Launch

Date: January 27
Subject Line: a boatload of buyers drooling at the mouth
Topic: Than Merrill’s Product Launch

So the net result is that literally 90% of the last 10 emails I’ve received from this guy have been purely promotional in nature. And this isn’t the only example. There is a group of about 10-15 of these folks who do almost nothing but promote each other’s product launches, yet make little or no attempt to give anything else of value. This is, as I said a moment ago, very similar to treating you as a wallet with an email address. It’s disrespectful and very short-term thinking.

I am not completely free of guilt from this either. In December, I participated in Jeff Kaller’s launch of his short sale program. I did it because Jeff has some great info that I think is worthwhile. But if I had it to do over again, I wouldn’t. There’s nothing wrong with Jeff or his products or services. In fact, I think they’re great and worthwhile, and I have every intention of continuing to promote him in the future (outside of product launches) because I believe in what he’s doing. But I’ve realized in the intervening period that sending you the exact same promotional material as everybody else is not good for you and it’s not good for me.

And like I said above, I’m not disparaging anyone from selling products. I do it to, and I’m even doing it this week. But come on, guys: Have a little respect for your readers.

You are welcomed to sound off about this below. Thank you for reading RealEstate.BryanEllis.com!


Incidentally, the responses and comments to Bryan Ellis’ blog are also interesting and revealing.

On our trusty old Crap-O-Meter, this one scores a very respectable 1.5 out of 10.


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